Kelly has more than twenty-five years of technology assessment, business development, and technology commercialization experience.
Kelly is founder and Managing Partner of Sentier Strategic Resources, LLC. She has also founded 3 other companies in the intellectual property development and licensing space. Kelly serves as a Member of the Board of Directors of The Refuge, a charitable organization supporting the recovery efforts of human trafficking victims, as well as serving on the Board of the SA Christian Hope Resource Center, Inc., a charitable organization serving the San Antonio community. She has also been a member of several economic development committees for the city of San Antonio.
Kelly holds an MS in Technology Commercialization from the McCombs School of Business and IC2, University of Texas at Austin. She also holds a BBA in Finance from Texas Tech University.
Partner, Senior Researcher
Research design, user experience testing and moderation, large-scale product trials, statistical analysis, information visualization, and wire-framing.
Tom left academia, where he did basic research, to pursue a career in consulting in 2005. Since that time, Tom has designed and conducted UX research studies for a variety of Fortune 500 companies in the telecommunications, finance, retail, software and computing hardware industries. In 2009, Kelly Terry and Tom formed Sentier.
Tom holds a PhD in Cognitive Psychology from the University of Texas at Austin. His academic training includes specialization in the study of attention, perception, memory, and the computational modeling of cognition.
Human cognition, Human-Computer Interaction (HCI) theory and best practices, rapid prototyping and evaluation of hardware, software and web-based products in all stages of the development lifecycle, and quantitative and qualitative research methods.
Michelle has recently joined Sentier as Vice President. She previously served as the Senior Manager, Experience Design and Head of UX Research for Rackspace, establishing the tools, methods and processes necessary to systematize research practices for the Rackspace Experience Design Group. She also was a Senior User Experience Engineer for Dell, where she worked in the virtualization management and private cloud services, driving requirements for Next Gen Computing Solutions, and analyzing social media data. She has also worked as an Online Experience Manager for Usability Sciences Corporation; as a Usability Engineer for Microsoft; and as a Post-doctoral researcher at Carnegie Mellon University.
Michelle holds a PhD in cognitive psychology from the University of Florida.
Research design, customer experience research, surveys, depth interviews, focus groups, data visualization, writing, and quantitative and qualitative reporting.
Since starting with Sentier in early 2015, Jessica has focused on various aspects of customer experience research, including designing and conducting qualitative studies (e.g. depth interviews and focus groups) and surveys, with an emphasis on user experience and IT market research. Before joining Sentier, Jessica spent 8 years as a graduate researcher designing and conducting research studies, both independently and in collaboration, as well as presenting and publishing her research.
Jessica holds an MA and PhD in Linguistics from the University of Texas at Austin, with a focus on social, cognitive, and quantitative factors in language use.
Research and survey design, project management, basic and advanced statistical analysis, data visualization, writing, and reporting.
Matt spent over a decade in academic positions, teaching, publishing, and conducting primary research, using a wide range of methodologies, from large-scale surveys to physiological measurement. In his transition to the private sector, Matt has applied his research expertise to provide both internal and external consulting for client projects, translating business questions into actionable insights from quality research. Prior to joining Sentier, Matt served as an independent research consultant, as well as a Research Products Manager at Research Now.
Matt holds an MS and a PhD in Social Psychology and Statistics from the University of Texas at Austin. Matt also completed two years of postdoctoral training in Behavioral Neuroscience at the University of Texas at Austin.
User experience, customer and patient experience, and design research as well as project management and reporting.
After over 15 years of experience in high tech in roles from human resources and training to finance, Phaidra redefined her career by returning to her behavioral sciences background to focus on the intersection of technology and human experience in healthcare. When she joined Sentier Strategic Resources in 2015, she brought a broad private industry experience as well as training in human factors and public health behavioral science.
Phaidra has degrees in Spanish & International Studies, Creative Writing, and Psychology and is currently completing her MA in Public Health at the University of Texas with a focus on mental health, trauma, and adolescent health.
Senior Project Manager
Project coordination, logistical support, management of staff, communications, customer service, and secondary research.
As Senior Project Support and Operations Manager, she oversees the internal support and operations team, tracks strategic initiatives, and coordinates logistics for all phases of research. Since starting with Sentier as a Research Assistant in 2013 and then working as a Project Manager, Paula has worked extensively with product trials, assisted with qualitative and quantitative analysis of data and secondary research, and provided project management services for a wide variety of projects.
From 2005-2010 Paula worked at Dun & Bradstreet as a Researcher and Web Content Coordinator, and from 2011-2013 she was an Administrative Coordinator for Meals on Wheels and More of Central Texas.
Paula holds a BA in English and Media Studies from Texas State University.
Project & Operations Support Specialist
Management, process improvement, project management, customer service, team building and strong organizational skills. Jami also has a passion for fitness, food, traveling, sailing, and diving.
Jami developed and is managing a new customized CRM system for Sentier. She has created and implemented procedures to collect data for a consistent pricing strategy along with other processes to track company-wide initiatives and operations. Jami is responsible for supporting both project and administrative functions within Sentier.
Before joining Sentier, Jami was the Office Manager for a machining company. Jami also spent almost a decade teaching and working as an assistant director of education, before becoming a certified personal trainer, where she helped individuals meet fitness and nutrition goals.
Jami holds a BS in Applied Learning and Development from the University of Texas at Austin.
Design and Technology Manager
Information Technology, Graphic Design, Video Production, Systems Management
As Design and Technology Manager, Mike influences and oversees the visual language of Sentier products and researches, tests, implements and assists staff in the use of hardware and software used internally at Sentier and in client-facing projects.
From 2007 to 2013 Mike worked as a Systems Analyst at Capitol Credit Union, and from 2014 to 2015 he interned and worked as a Videographer for Sage ATC Environmental Consulting.
Mike holds a BFA in Studio Art from the University of Texas at Austin.