Our Expertise
Product Insights
- Heuristic evaluation
- Feature prioritization
- Competitive benchmarking
- Co-design workshops
- Accessibility and usability testing
- Out-of-box experience
- Information architecture testing
- UX and CX experience testing
- RITE resting
- Message resonance
- Purchase drivers
- Pricing
- Brand perception and risk analysis
- Message resonance
- Purchase drivers
- Brand perception and risk analysis


Connecting the dots
- Complex Surveys
- Advanced Statistical Analyses
- Drivers Analysis
- Predictive Modeling
- Meta Analysis
- Diary Studies
- Journey Mapping
- Systems Mapping
We adapt to your process

- User research
- Competitive benchmarking
- Journey mapping
- Vision workshops
- Product roadmapping
- Concept ideation
- Design strategy
- Usability testing
- UX audits
- Accessibility review
- RITE testing
- Wireframes
- Prototyping
- Interaction design
- Visual design
Our Team


Kelly Terry
Managing Partner
Kelly Terry
I thrive on variety and exploration


Tom Thornton
Partner
Tom Thornton
Mantra: “Mise en place”


Mike Todd
Operations Director
Mike Todd
Sometime artist. Full-time family-man. Neurotic problem-solver.
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Ken Copelin
Research Director
Ken Copelin
Proud husband, animal lover, car guy, avid reader, computer nerd.


Christina Enriquez
Creative Director
Christina Enriquez
A constantly curious, shark enthusiast, pizza loving mom of two (fur and human) babies


Ryan Holm
Design Director
Ryan Holm
Typography junkie with a penchant for the outdoors


LB Herbert
Principal Researcher
LB Herbert
I/O Psychologist 🤓 Sensei 🥋 Mom 🧑 Appreciates Wine 🍷 Loves Spreadsheets 💻



Tanya Marinkovic
Principal Designer
Tanya Marinkovic
Gastro-tourist. Tea collector. Art Nouveau admirer.


Kerry McCullough
Senior Researcher
Kerry McCullough
Enthusiastic nerd. Kickballing linguist by trade; pet-wrangling wife by choice.


Cliff Hwang
Senior Designer
Cliff Hwang
Basketball, boba, ATLA enthusiast from Taiwan


Amiel Samai
Senior Designer
Amiel Samai
Just your average plant mom, generation wh(y) so serious, concert junkie


Osiris Ramos
Senior Designer
Osiris Ramos
New urbanist music geek always seeking new adventures.



Elle Carnley
UX Researcher
Elle Carnley
Sleepy bookworm, pun connoisseur, and amateur vegan cook.


Gaby Leyva-Muramatsu
UX Researcher
Gaby Leyva-Muramatsu
Pretty sunset chaser, Tajín fiend, psych book lover. More often than not laughing with my husband:)