Our Expertise

Product Insights

Product Development
  • Heuristic evaluation  
  • Feature prioritization 
  • Competitive benchmarking  
  • Co-design workshops 
  • Accessibility and usability testing 
  • Out-of-box experience 
  • Information architecture testing 
  • UX and CX experience testing 
  • RITE resting 

Understanding your customers 
  • Message resonance 
  • Purchase drivers 
  • Pricing
  • Brand perception and risk analysis 
Reaching your customers 
  • Message resonance 
  • Purchase drivers 
  • Brand perception and risk analysis 

Connecting the dots 

Quantitative & Statistical Methods
  • Complex Surveys
  • Advanced Statistical Analyses
  • Drivers Analysis
  • Predictive Modeling
Qualitative & Behavioral Insights
  • Meta Analysis
  • Diary Studies
  • Journey Mapping
  • Systems Mapping

We adapt to your process

path
Discover
  • User research
  • Competitive benchmarking
  • Journey mapping
Strategy
  • Vision workshops
  • Product roadmapping
  • Concept ideation
  • Design strategy
Validate
  • Usability testing
  • UX audits
  • Accessibility review
  • RITE testing
Design
  • Wireframes
  • Prototyping
  • Interaction design
  • Visual design
Design
  • Wireframes
  • Prototyping
  • Interaction design
  • Visual design
Validate
  • Usability testing
  • UX audits
  • Accessibility review
  • RITE testing

Our Team

Kelly TerryKelly Terry
Kelly Terry

Managing Partner

Kelly Terry

I thrive on variety and exploration

Tom Thornton
Tom Thornton

Partner

Tom Thornton

Mantra: “Mise en place”

Mike Todd
Mike Todd

Operations Director

Mike Todd

Sometime artist. Full-time family-man. Neurotic problem-solver.

Ken Copelin
Ken Copelin

Research Director

Ken Copelin

Proud husband, animal lover, car guy, avid reader, computer nerd. 

Christina Enriquez
Christina Enriquez

Creative Director

Christina Enriquez

A constantly curious, shark enthusiast, pizza loving mom of two (fur and human) babies

Ryan Holm
Ryan Holm

Design Director

Ryan Holm

Typography junkie with a penchant for the outdoors

LB Herbert

Principal Researcher

LB Herbert

I/O Psychologist 🤓 Sensei 🥋 Mom 🧑 Appreciates Wine 🍷 Loves Spreadsheets 💻

Tanya Marinkovic
Tanya Marinkovic

Principal Designer

Tanya Marinkovic

Gastro-tourist. Tea collector. Art Nouveau admirer.

Kerry McCullough

Senior Researcher

Kerry McCullough

Enthusiastic nerd. Kickballing linguist by trade; pet-wrangling wife by choice.

Cliff Hwang
Cliff Hwang

Senior Designer

Cliff Hwang

Basketball, boba, ATLA enthusiast from Taiwan

Amiel Samai
Amiel Samai

Senior Designer

Amiel Samai

Just your average plant mom, generation wh(y) so serious, concert junkie

Osiris Ramos

Senior Designer

Osiris Ramos

New urbanist music geek always seeking new adventures.

Elle Carnley

UX Researcher

Elle Carnley

Sleepy bookworm, pun connoisseur, and amateur vegan cook.

Gaby Leyva-Muramatsu

UX Researcher

Gaby Leyva-Muramatsu

Pretty sunset chaser, Tajín fiend, psych book lover. More often than not laughing with my husband:)