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Great products are built with real input from the people who use them. But when time is tight or budgets are limited, research is often the first thing to go. That’s where customer panels come in. By creating a ready pool of engaged users, we help teams move faster, spend less, and learn more.
With a panel in place, depth, speed, and cost-efficiency aren’t tradeoffs—you get all three.
A customer panel is a curated group of users—usually drawn from your own customer base—who opt in to provide feedback over time. Because they’re already familiar with your product or service, their input is more relevant, more actionable, and more invested.
We’ve built panels from loyalty programs, social followings, CRM databases, and more. Once they’re up and running, they become a flexible, go-to resource for quick-turn research.
Customer panels come with many outstanding qualities, to name a few:
1. Speed without compromise No more lengthy recruitment cycles. With a trusted group in place, you can go straight to testing new concepts, messages, or features—and get answers in days, not weeks.
2. Real-world relevance Because panelists are actual customers, their feedback reflects real needs and behaviors. They’re also more likely to be engaged—they care about getting it right because they’ll be the ones using it.
3. Cost-effective research, study after study Panels save teams from recurring vendor fees and procurement headaches. Incentives are simpler too—gift cards, sneak peeks, or small perks can go a long way.
4. Loyalty that lasts Being part of a panel makes customers feel seen. They become more than users—they become co-creators. We’ve seen panelists follow up with extra ideas, share competitor screenshots, even email weeks later with new suggestions. That kind of unsolicited insight? It’s gold.
If you’re unsure where to start—or how to scale—we’ve helped product teams across industries set up customer panels that actually work. We tailor our support to fit your pace and resources:
We can help you in a way that matches your cadence and resources:
If your research feels too slow, too expensive, or just not giving you the depth you need, it may be time to build a customer panel. Let us help you design and manage one that works—so you can make better decisions faster.