Sentier is a custom research agency, helping our clients understand the behavior, perceptions, and expectations of their market.
We understand that when you hire a research firm you are giving money to strangers – and that your reputation is at stake within your organization.
We take that seriously and will make you look great by providing research that builds on your business strategy, is accurate, usable, methodologically sound, and executive-presentation-ready.
You can choose to engage with us in several different ways – from contracting with us to develop a full research roadmap to engaging on an individual project basis. We are good at tough business questions, connecting with hard to reach audiences, dealing with complicated project logistics, and we are not limited by geography. Here’s some examples of how we can support your business objectives.
We are methodologically agnostic – we are not confined to just focus groups, surveys, or lab-based usability testing. We will take your (tough or simple) business questions and design a research approach to get you the answers you need.
You are here, your business strategy is there… how will you gather the customer insight to lead you in the right direction? Sentier can help you map out a phased approach to customer research.
We have the right mix of tools to provide customer insight to inform your product (and service) development process — from concept testing, design support, go-to-market planning, launch, to mid-life refresh.
We design custom market research projects to inform feature prioritization, positioning, pricing and communications strategies based on your market.
We can help you gather the insights you need to deliver delightful, seamless user experiences. From contextual evaluations for discovery to behavioral usability testing for design refinement, we can help your team stay user-centered.
Our staff is also available to help you design for use. We have the expertise to provide the ergonomics insight to support your innovative design solutions.
Sentier is a full-service consultancy that can handle every step in the research process. Projects are designed to fit into your development cycle, timeline, and budget.
We take great care to make sure each project delivers reliable results and our recommendations are realistic. Our reports go beyond simply sharing the data to explain why and how this relates to your business.
We are a team of social scientists with expertise in a broad range of behavioral and observational research techniques. We will work with you to choose the right approach to find the qualitative and/or quantitative insights you need to help you make decisions.
Here are a few examples…
IA testing forms the foundation of usable application and web design. We deliver both direct data interpretation and abstract ...
We design surveys that are statistically and methodologically sound, giving you the quantitative data needed to inform critica ...
Usability evaluations can provide timely and cost effective insights. We provide prioritized findings and recommendations that ...
Brand Association Analysis
Brand association analysis identifies how product tenets are being carried forward (or not) and how they are being interpreted ...
Journey Mapping identifies situational factors and customers' changing perceptions of an experience at various interaction poi ...
A drivers analysis can describe the relationship between the myriad of variables in a complex environment to determine what ...
Our senior team is made of up social science PhD-level researchers with industry experience. Their expertise in cognitive science, human factors, business, and technical communication guides every phase of client engagement. Sentier takes a collaborative approach to research design, thereby offering our clients the best of what each discipline has to offer in addressing your specific need while enabling depth of insight and consistently high quality services throughout the engagement.
More questions? Reach out.
401 Congress Ave, Suite 1540
Austin, TX 78701 USA
Sentier Strategic Resources, LLC
Sentier Strategic Resources, LLC, established in 2009, is a market and user research firm located in Austin, Texas. Through marketing research, Sentier Strategic Resources, LLC aids clients in understanding the requirements and preferences of their customers.
First and foremost, Sentier Strategic Resources, LLC is committed to maintaining the privacy and security of personal information of all research participants. We are not a marketing company and do not conduct sales or direct marketing, nor do we provide personal information to be used for direct contact sales or marketing purposes. Please view our company website at www.sentier.us.com to learn more about our company, facility, recruiting, and team. Please contact Kelly Terry, Managing Partner with any questions or concerns regarding privacy at 512-687-6260, or email us at contact@Sentier.us.com. Please put “Privacy” as the subject.
Information Collected for Research Purposes
Sentier Strategic Resources, LLC is a member of the Marketing Research Association (MRA), a professional association that sets the guidelines and standards for the research profession. As such, we adhere to the mandated MRA Code of Standards and Ethics for Survey Research, which includes requirements for the protection of personal information and information that can/may identify a respondent. For more information on the MRA and the Code of Ethics, please visit http://www.mra-net.org.
Personal information provided to Sentier Strategic Resources, LLC is considered confidential and is combined with information gathered from other research participants and is shown in aggregate unless otherwise evident (or indicated) within our surveys or in consent agreements required for participation in our studies. If we indicate that personal information may be included in the research findings, we ensure that the information will be treated with the strictest of trust.
Sentier Strategic Resources, LLC will never mislead a participant regarding the nature of the research or how the information will be used. (For more on this, please see the section titled “Disclosure of Personal Information” below.)
Sentier Strategic Resources, LLC respects the respondent’s right to withdraw or to refuse to cooperate at
any stage of a research study and does not use any procedure or technique to coerce or imply that cooperation is obligatory. Respondent cooperation is strictly on a voluntary basis. Respondents are entitled to withdraw from any research effort at any stage or to refuse to cooperate in a research project.
Respondents are informed at the outset if an interview/discussion is being audio or video recorded by any means and will, if required, obtain written consent if the recorded interview/discussion will be
viewed by a third party or reproduced for outside use.
Registration for Participant Database
Only information that is voluntarily provided is collected by Sentier Strategic Resources, LLC and the information is collected for the purpose of assisting us to know when a study might be a good fit for an individual based on demographics and/or other household information. We do not place any files or programs on your computer while you are visiting our website. Some limited information, such as IP addresses and originating web sites, might be sent by individual browsers to help them understand how our web site is used.
Personal information is used only for the purpose stated (for marketing research) and is safeguarded on secure systems.
Collection and Use of Email Addresses and Other Communication
Sentier Strategic Resources, LLC has personal email addresses in its email system or data files that are acquired through various methods, including:
The CAN Spam act of 2003, applies specifically to commercial emails sent for the purpose of sales or direct marketing. Although Sentier Strategic Resources, LLC does not fall into this category because we never participate in sales or direct marketing, we do voluntarily observe the CAN SPAM act requirements that can be applied to research. Sentier Strategic Resources, LLC does use email as a means of communicating to known clients and customers, and by providing this information, individuals are consenting to be reached via this method. When email is used to invite respondents to participate in research activities, the following procedures are used to ensure we do not send SPAM:
Disclosure of Personal Information
Under certain atypical circumstances, Sentier Strategic Resources, LLC may be required or permitted by law or court orders to collect, use, and/or disclose personal information and notice may not be required in some cases.
Personal information may also be disclosed when consent or survey instruments clearly state that the information will be disclosed or, when a participant makes a request during the research that can only be fulfilled by disclosing information from these documents.
How Data is Processed
Only authorized Sentier Strategic Resources, LLC employees, vendors, contractors or partners carrying out authorized and legitimate business functions are allowed to access any Sentier Strategic Resources, LLC data or databases.
Vendors, contractors, or partners who have access to research information in connection with providing services for or with Sentier Strategic Resources, LLC are required, at a minimum, to sign a Confidentiality Agreement. The Confidentiality Agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for Sentier Strategic Resources, LLC and, if they do, they are doing so without the consent or authorization of Sentier Strategic Resources, LLC.
Sentier Strategic Resources, LLC employees are also required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, up to and including termination of employment, when appropriate.
Security of Information
At Sentier Strategic Resources, LLC, we are committed to keeping personal data secure and take all reasonable precautions to protect personal information from loss, misuse or alteration. Data is stored on our internal network servers that are protected by firewalls and other appropriate security mechanisms. Nothing is more important than respecting and protecting the privacy of our respondents, including any and all personal information you share with our company.
As part of our internal policies to safeguard our respondents’ personal information and in adherence to the marketing research industry’s recruiting best practices, Sentier Strategic Resources, LLC does not knowingly make direct contact with children under the age of 15 to participate in research studies. If we require survey information from children under the age of 15, we will first contact the parent or legal guardian to arrange and determine eligibility of children for the research as well as encourage the parent or legal guardian to closely monitor and participate in the survey activities. If you are the parent or legal guardian of a child whose information is stored in our Participant Database, you may at any time request to review, in its entirety, the information of your child which we maintain in that database. To do so, please send an email directly to “privacy” ‘at’ advancedfocus.com, or phone us at 212-217-2000 and ask to speak with Brad Solomon.
Information provided by participants in registration questionnaires provided to Sentier by our recruiting vendors is provided voluntarily and is used for the purpose of identifying eligibility for participation in future survey research. Follow up questions may be necessary to qualify a respondent for specific research studies, thus registration does not guarantee eligibility or invitation to any/all studies.